David Carson
Social Listening Group Lead @City of Tacoma
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WORK HISTORY
Social Listening Group Lead @City of Tacoma
As the Social Listening Group Lead, I oversee a team of analysts to extract valuable insights from online conversations across social media, forums, blogs, and other digital platforms. I develop and implement social listening strategies to help inform business decisions, optimize campaigns, and enhance brand positioning.I lead a team of social listening analysts, setting goals, priorities, and performance metrics while developing data-driven insights that shape marketing, PR, and customer experience strategies. By monitoring and analyzing online conversations, I identify trends, consumer sentiment, and brand perception. I work cross-functionally with Marketing, Product, and Insights teams to translate findings into actionable recommendations, while also optimizing social listening tools and methodologies to improve efficiency and accuracy.By leveraging real-time data and consumer insights, I help my organization stay ahead of trends, understand audience sentiment, and make informed strategic decisions.
EDUCATION
The George Washington University
Master of Education - MEd, Secondary Education and Teaching
Chapman University
Bachelor's degree, History
ABOUT DAVID CARSON
As a Senior Business Services Analyst focused on Organizational Change Management, I help…
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