David Carkeek
- Role
- Principal Product Manager Lead, Bing Ads Audience Marketplace, 1p Monetization at Microsoft
- Location
- Renton, WA, US
- LinkedIn followers
- 500 followers
Experience
Principal Product Manager Lead, Bing Ads Audience Marketplace, 1p Monetization
Mar 2020 — Present
Engineering PM focused on $1 Billion Microsoft Start and Microsoft News business across desktop, mobile, and app canvases. Including Next Gen RTB Auction Service build and optimization, ad mix and creative experience design and integrations with publishers, as well as A/B flight explorations and evaluation of balance between user experience and revenue optimization.
Skills
- Yield Management
- Ppc
- Web Analytics
- Customer Acquisition
- Advertising
- Interactive Advertising
- Contract Negotiation
- Analytics
- Business Analysis
- Affiliate Marketing
- Product Requirements
- Strategic Partnerships
- Lead Generation
- New Business Development
- E-Commerce
- Omniture
- Ad Optimization
- Advertising Sales
- Business Development
- Purchase Management
- Ad Serving
- Online Advertising
- Cross-Functional Team Leadership
- Cross Functional Team Building
- Retail Sales Analysis
- Product Marketing
- User Experience
- Retail Marketing
- Mobile Devices
- Product Management
- Conversion Optimization
- Sem
- A/B Testing
- Purchasing Processes
- Saas
- Salesforce.com
- Digital Strategy
- Start-Ups
- Performance Metrics
- Sales Presentations
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