David Creech
Global Digital Marketing and Operations Manager
- Role
- Global Digital Marketing and Operations Manager at Twr
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About David Creech
Multi-year track record of exceeding expectations in marketing and managing digital media products and global platforms.
Experience
Global Digital Marketing and Operations Manager
Aug 2013 — Present · Cary, NC, US
Manage digital marketing, operations, staff, content, SEO, SEM, Google Ads, Google Analytics, Marketo, Salesforce, email campaigns, eNewsletters, digital media advertising, global distribution and social media networking for TWR’s global digital platform TWR360 in 100 languages. Specialties include:* Google Ads certifications in Search, Display, Video, App and Mobile advertising* SEO optimization using multiple tools including Google Analytics, Google Search Console, Screaming Frog, Moz Tools, Keyword Planner, etc.* Marketo for email campaigns, promotions, eNewsletters, lead acquisitions, content showcasing, audience segmentation, performance metrics reporting, engagement tracking, re-marketing, design, layout and distribution * International coordination and implementation of site and app translations in 70+ languages and 195 countries* Multi-language search engine marketing via Google Ads (30+ languages), Yandex Direct/Russia, Yahoo!/Japan, Naver/Korea, Baidu/China* Ad, promo, blog, eNewsletter and feature writing* Social Media ads, writing, boosting, posting and management via Hootsuite, Facebook Business, Twitter Ads, Pinterest Ads, Instagram Ads, YouTube Video Campaigns* Supervision and management of a developer team for web and mobile distribution via Amazon Web Services (AWS), Rackspace, Firebase, Video.js, React, node.js* App marketing via SMS text and push notifications, deep linking, push campaigns, geo and language targeting, app engagement, remarketing, in-app ads* Basic HTML5, CSS for landing page design* Video producing with budgets large and small* PowerPoint, Google Slides and Keynote Presentations * Microsoft 365 Suite including Teams, Planner, Sharepoint* Slack and Trello for communications and project management * Client reporting and presentations of user metrics and funnels via Google Analytics, then prepared and presented via Google Data Studio and other tools* Staff and personnel management
Education
University of North Carolina at Chapel Hill
B.A.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.