David C.
Senior Manager - Trade Marketing @Altria
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WORK HISTORY
Senior Manager - Trade Marketing @Altria
Richmond, VA, US
EDUCATION
Indiana University Bloomington
Kelley School of Business, Marketing and Operations Management
ABOUT DAVID C.
Hi there! My name is David. I\'m a Senior Account Manager with over 12 years of sales and operations experience, including over 7 years of people leadership experience in the CPG industry. Some recent achievements include-Built promotional optimization model leading to revenue increase 6x greater than national avg-National launch of Sales Force planning and optimization process to improve productivity-Co-lead launch of national pricing program reducing promotional spend by 5% while maintaining national market shareI can help you with: sales strategy | sales and promotional optimization | people leadership and coaching | loyalty engagement | negotiation | revenue growth management | joint business planning | cross-functional collaboration | volume and revenue growth | national program development
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