David Buckley
CFO & General Manager @California Cowboy
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WORK HISTORY
CFO & General Manager @California Cowboy
San Francisco, CA, US
End-to-end ownership of brand performance, operating model, and financial outcomes across DTC and omni-channelLead brand strategy, business planning, marketing performance, merchandising, inventory, supply chain, and financeOwn full P&L and balance sheet, aligning brand ambition with profitable growth and capital efficiencyRe-architected digital customer journey, driving +100 bps conversion improvementBuilt disciplined KPI frameworks connecting brand, funnel performance, and financial resultsLed fundraising strategy including crowdfunding, credit facilities, and working capital planningNavigated tariff exposure and supply chain disruption through vendor negotiation and bonded warehouse strategies
EDUCATION
UCL
Bachelor of Applied Science (BASc), Geography
SKILLS
ABOUT DAVID BUCKLEY
Brand and business leader with 21+ years of experience building and scaling consumer brands by aligning brand vision, commercial strategy, and operational execution. I operate at the intersection of brand, finance, and growth, with a track record of translating ambition into profitable, sustainable performance.Currently serving as General Manager, with full ownership of brand strategy, P&L, go-to-market planning, marketing effectiveness, merchandising, inventory, and supply chain. I specialize in building brands as businesses—connecting narrative, customer experience, and analytics to drive conversion, margin, and capital efficiency across DTC, eCommerce, wholesale, and omni-channel environments.My background includes leadership roles at California Cowboy, Levi Strauss & Co, Urban Outfitters, and DIESEL. I’ve led brand expansions, digital launches, and growth transformations. I bring deep expertise in brand business planning, long-range strategy, and KPI frameworks that tie brand equity directly to revenue and financial outcomes.I’m known as a trusted, cross-functional leader who builds clarity in complex environments—partnering with marketing, product, finance, and executive teams to unlock growth, elevate brand impact, and develop high-performing organizations.
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