David Brinkmann
Senior Teamlead Marketing Operations @GBTEC Group
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WORK HISTORY
Senior Teamlead Marketing Operations @GBTEC Group
Owning and executing the global Marketing Operations roadmap aligned with Go-to-Market goals, including annual planning, budgeting, KPI frameworks, and performance management• Designing, optimizing, and governing full-funnel processes, reporting infrastructures, dashboards, and ROI analyses across marketing and sales• Leading the marketing tech stack and data landscape (e.g. Salesforce, marketing automation, intent data, BI tools), including automation, personalization, data enrichment, and AI-driven initiatives• Developing and executing an AI roadmap for Marketing Operations to increase efficiency, insight quality, and overall marketing performance• Driving alignment between marketing, sales, finance, and leadership through lead scoring, routing, SLAs, forecasting, compliance, and team leadership
EDUCATION
Liebfrauen Gymnasium
Allgemeine Hochschulreife
University of Cologne
Bachelor of Arts (B.A.), Medienwissenschaften/Medienrecht
SKILLS
ABOUT DAVID BRINKMANN
Passionate marketing leader with 10+ years of experience in B2B/B2C marketing and a proven track record of driving growth. I develop and implement data-driven, result-oriented marketing strategies with a focus on digital channels. Experienced in building teams through empathic and authentic leadership. Enthusiastic about innovative technologies, sustainability and new business opportunities.
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