David Bright
Director Research and Programming at KNBC-TV
- Role
- Director Research and Programming at Nbc News
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About David Bright
In addition to my current position with KNBC, since 2004 I\'ve been an adjunct professor at California State University at Northridge in the Cinema Television Arts (CTVA) department teaching a class in Audience Analysis. Students learn the basics of audience research and how to apply research information to support the sales, news, and programming of a television station.Specialties: Extensive knowledge of the Nielsen methodology and products. Experienced, skilled user of all major personal computer spreadsheet, graphics, database, and presentation software. Thorough understanding of audience research and its application to the television industry.
Experience
Director Research and Programming
Feb 1998 — Present
When I started at KNBC in 1998, my role was Research Director which included conducting primary and secondary research to support the sales, programming and news departments of the NBC owned television station in the Los Angeles television market. In 2006 I added the programming responsibility where I manage KNBC’s on-air program schedule while maintaining the research role.
Education
Kutztown University of Pennsylvania
B.S., Telecommunications
1979 — 1983
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