David Beck
Marketing Director, Commercial Strategy, Innovation
- Role
- Kellanova at Mars
- Location
- Portage, MI, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About David Beck
At the helm of Kellanova\'s Salty Snack Portfolio, my focus on strategic planning and…
Experience
Kellanova
Present
Education
Purdue University
BS, Industrial
1992 — 1997
University of Michigan - Stephen M. Ross School of Business
MBA, Business Administration and Management, General
2003 — 2005
Skills
- Erp
- Pricing
- Product Innovation
- Segmentation
- Management
- Manufacturing
- Nielsen
- Analytics
- Business Strategy
- Strategic Thinking
- Marketing Management
- P&L Management
- Market Planning
- Competitive Analysis
- Entrepreneurship
- Brand Development
- Income Statement
- Consumer Products
- Marketing
- Fmcg
- Cross-Functional Team Leadership
- Strategic Planning
- Product Marketing
- Marketing Strategy
- Marketing Research
- Trade Marketing
- Iri
- Business Planning
- Product Management
- Product Development
- Process Improvement
- Market Analysis
- Sales Operations
- Brand Architecture
- Product Launch
- Budgets
- Ac Nielsen
- Shopper Marketing
- Market Research
- Supply Chain
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