David Beattie

Independent Consultant @Xpera.Co.Uk

Commercial and marketing consultant specialising in the fitness, leisure and wellbeing sector, blending strategic brand development with operational leadership to drive profitability and sustainable growth.Current ProjectsNational Badminton Centre / Badminton England (2023–Present) – Working with the NBC team to deliver the Inspire Health Club (launching 2025). Led feasibility study and authored investment case, allowing NBC to secure funding to redevelop a premium facility and upgrade customer experience. Partnering with operations, marketing and facilities teams on brand positioning, launch strategy and consumer campaigns.Sandwell Leisure Trust (2024–Present) – Facilitating stakeholder engagement across Trust board, senior leaders, council representatives and employees. Designed and implemented Stage 1 rebrand strategy aligned to NHS preventative health priorities, authored creative agency brief and presented two potential brand concepts currently under review.Career Highlightsénergie Fitness (2003–2016) – Co-founded, scaled to 100+ clubs and members, as consultant led 2017 rebrand, contributed to a private equity sale.National Fitness Day (2010) – Founded initiative that has become the UK’s largest annual celebration of fitness and wellbeing.Expertise Highlights- Operational Leadership & Team Collaboration- Brand Positioning & Rebranding Strategy- Business Growth & Transformation- Franchise Development & Market Expansion- Stakeholder Facilitation & Collaboration- AI-Driven Marketing & Operational Innovation