David B. Koziara
- Role
- Manager of Marketing Operations, Buick & Gmc at General Motors
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About David B. Koziara
Dynamic & results-oriented marketing leader with extensive cross-functional experience in…
Experience
Manager of Marketing Operations, Buick & Gmc
Jan 2009 — Present
Develop, allocate & manage $600M marketing budget. Led effort on recent $100M cost reduction. Negotiate agency fees and contracts. Achieved $2M savings each year from 20••••22. Procure creative with high production values while delivering $2-4M in savings each year. Provide executive support & guidance to US VP of Marketing. Led a multi-discipline team in program and creative development for the Buick Achievers Scholarship Program, which awarded $30M in scholarships to over 3400 students. Provide strategic guidance to national and regional marketing and advertising efforts.
Education
Purdue University Daniels School of Business
Master of Science in Management, General Motors Graduate Study Fellowship
Kettering University
Bachelor of Mechanical Engineering; Minor in Industrial Administration, Mechanical Engineering, Business
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