David Israel

About David Israel

Dynamic Product and Marketing Manager, with over 10 years of experience. I have a proven…

Experience

1. Marketing Manager

   FirstEnergy

   Feb 2018 — Present · Cleveland/Akron, OH, US

   Successfully lead a highly efficient web team of 12 for Billing and Payment. Developed strategy, timelines, initiatives, project management and roadmap to successfully launch and enhance online payment and billing options including easy account login, billing and usage summary, payment plans, account managementTiger Team track lead representing Marketing to pivot the regulated products and services business to an unregulated model. Developed roadmap, business plan, operating model, marketing plan, partner strategy, technology strategy, transition plan and pivot strategy to best meet the needs of consumers Developed go to market strategy, project plan, milestones, budget needed to stand-up a new e-commerce business for FirstEnergy Home (Smart Home consumer electronics, Security and Networking, Lighting, Internet and TV, Repair and Protection and Installation products). Focusing on website, User Experience, Customer Experience, Marketing Automation System, marketing engine, branding, marketing materials, email, social media, digital media, search, customer data, and campaign managementDelivered and implemented the necessary tools to run the day-to-day marketing operations for FirstEnergy Home e-commerce business

Education

• Bowling Green State University

  Bachelor’s Degree

Skills

• Strategy
• Business Strategy
• Project Management
• Sales Management
• Marketing
• Product Management
• Business Process Improvement
• Crm
• Product Development
• Sales
• Business Development
• Insurance
• Account Management
• Retail
• Management
• Cold Calling
• Process Improvement
• Customer Satisfaction
• New Business Development
• Strategic Planning
• Business Planning
• Cross-Functional Team Leadership
• Manufacturing