David Andriate
Sr Product Marketing Manager @Manychat
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WORK HISTORY
Sr Product Marketing Manager @Manychat
San Diego, US
Acted as the primary architect of Manychat’s Meta partnership, aligning product roadmaps, GTM initiatives, and executive stakeholders to deliver major platform launches, secure $500K+ in partner funding, and drive an 8× increase in IG organic usage of Manychat, as reported by Meta.• Leading the buildout of Manychat’s technology partnerships ecosystem, developing integration and co-marketing strategies with key creator economy platforms like Kit, HypeAuditor, BeeHiiv, Later (Mavely), and many more.• Recognized internally for deep creator economy expertise, conducting creator interviews and translating insights into marketing campaigns that became among Manychat’s highest-performing acquisition programs.(Link in Bio is Dead, Follow to DM Campaign)• Core leader behind the launch and GTM of Follow-to-DM, a major Meta collaboration that became Manychat’s second most adopted feature on the platform.• Launched WhatsApp Coexistence, acquiring new accounts and generating $243K+ in new MRR within months of release.• Leveraged deep product expertise to create the Manychat 101 YouTube education series, producing tutorials that have generated 100K+ views and scaled product education for creators.
EDUCATION
The University of Georgia
Entertainment and Media Studies, Film/Cinema/Video Studies
Georgia State University
Journalism
SKILLS
ABOUT DAVID ANDRIATE
Hey there! My name\'s David I run Viral Circuit Studios, an AI-powered creative storytelling studio producing generative video marketing campaigns. My work has generated 20M+ organic views and supported brands including Zapier, Amazon MGM Studios, Bark, LinkedIn, Airbnb, T-Mobile, Atlassian, Snowflake, Replicant, WorkRamp, Avelo Airlines, Syracuse University, and Ludacris.(LUDA!)I’m also a Sr. Product Marketing Manager at Manychat focused on strategic partnerships, and GTM strategy. I\'m the primary owner of the Meta partnership at Manychat and I\'ve helped launch some of your favorite Manychat features! I\'m part of the team that made Manychat 8x since 2021. If you need an AI creative to help your content stand up for a fraction of the cost of a legacy production team, I am your guy. Making creative AI video content is my passion. I\'m familiar with any AI video and image model. My current workflow includes NanoBanana, Kling 3, Veo3, Higgsfield, and more!Sr. Product Marketing Manager | Product Marketing | Go-To-Market Strategy | GTM Strategy | Product Launch | Messaging & Positioning | Strategic Partnerships | Ecosystem Partnerships | Platform Partnerships | Meta Partnerships | Creator Economy | Growth Marketing | Customer Insights | Market Research | Product Adoption | User Acquisition | B2B SaaS | API Platforms | Developer Ecosystems | Customer Education | Generative AI | AI Video Production | AI Creative Director | AI Filmmaking | Generative Video | Veo3 | Kling AI | Midjourney | AI Prompt Engineering | AI Content Creation | AI Marketing Creative | AI Storytelling | Video Production | Video Editing | Viral Video Creation | Social Media Video | Creative Direction | Brand Storytelling | Creator Marketing | Influencer Marketing | Content Marketing | Digital Marketing | Performance Marketing | Startup Marketing | Tech Marketing | Runway | Stable Diffusion | After Effects | Premiere Pro | Final Cut Pro
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