David Amodio
Head of Sales @Channel 4
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WORK HISTORY
Head of Sales @Channel 4
London, GB
Leading Channel 4’s commercial strategy across agencies and clients, driving revenue growth through data‑informed sales execution, market insight, and cross‑team collaboration. Building senior relationships, shaping high‑impact advertising solutions, and ensuring Channel 4’s proposition evolves with audience behaviour and media innovation. Championing a high‑performing sales team and fostering a culture of accountability, creativity, and partnership to deliver standout results in a fast‑moving UK media landscape.
EDUCATION
The London School of Economics and Political Science (LSE)
BSc, Geography and Population Studies
SKILLS
ABOUT DAVID AMODIO
Channel 4 Head of Sales
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