David A Martin

About David A Martin

Building a Framework for digital consumer experience innovation to land on Product RoadmapsDual Citizenship: United Kingdom | United States

Experience

1. Principal, Experimentation Platforms - Digital Consumer Experience

   Nike

   Dec 2023 — Present

   Spearhead the Modernized Experimentation Platform Strategy to accelerate experimentation capabilities to deliver best-in-class levers for rapid innovation, testing and iteration on behalf of our consumers• Lead efforts to modernized feature testing through the development of a new and automated experimentation platform focused on measurement/analytics and reporting• Lead a team of developers (App and Web) to land Nike’s Global Experimentation Platform for self-service experience, journey, and A/B / Multivariate testing through no-code content management enablement• Committee member for Nike’s Graduate Internship Program for Product Management supporting interviews and placements of candidates

Education

• University of San Francisco

  BS Business Admin, International Business

• Quinlan School of Business, Loyola University Chicago

  MBA, Finance and Marketing

Skills

• Entrepreneurship
• Factor Analysis
• Financial Modeling
• Marketing Research
• Advertising
• Microsoft Office
• Hyperion Enterprise
• Spss
• Sap Visual Intelligence
• Marketing
• Analysis
• Qlikview
• Visokio Omniscope
• Cluster & Stratified Sampling
• Google Analytics
• Leadership
• Social Media
• Analytics
• Monarch
• Financial Analysis
• Management
• Digital Marketing
• Competitive Analysis
• Marketing Strategy
• Statistical Sampling
• Social Media Marketing
• Online Advertising
• Market Research
• Web Analytics
• Data Analysis
• Integrated Marketing