David Zuls

About David Zuls

Aloha! I’m David, Brand Design Manager at Pearl Harbor Aviation Museum. I have a proven track record of bringing brands to life through innovative design and strategic marketing. With significant experience working in the travel, tourism, and leisure industries in Hawaii, I specialize in marketing, communications, design, and e-commerce. I pride myself on developing cohesive brand identities that drive growth. My ability to lead cross-functional teams has enabled me to identify and implement impactful process improvements. I possess the unique ability to adapt to a variety of brand styles, ensuring consistency and resonance across all platforms. Over the course of my career, I\'ve had the privilege of working with diverse teams and projects. Some highlights include: Transforming the Pearl Harbor Aviation Museum\'s online presence. Spearheading e-commerce strategies and email marketing campaigns for Hawaiian Isles Kona Coffee Company. Directing two website redesign projects for the Aston Hotels & Resorts network of 26 properties. Being appointed as a key member of the website redesign committee at Hawaiian Airlines, directing a $2M online advertising budget and earning accolades and awards for driving growth in the millions. Redesigning the Castle Hotels & Resorts website, winning a Gold Medal at the 2016 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.

Experience

1. Brand Design Manager

   Pearl Harbor Aviation Museum

   Dec 2019 — Present · Honolulu, HI, US

   In my role, I drive the creative direction for campaigns, including events and fundraisers. My contributions range from producing compelling graphics and copy to engaging email and social media marketing. I also play a role in directing and aligning the work of freelance creatives to ensure our branding and messaging resonate cohesively across platforms.I\'m particularly proud of several key achievements: securing a Google ad grant that significantly amplified our museum\'s digital footprint, crafting unique merchandise lines that account for approximately 30% of our store\'s revenue, rebranding the cafe and designing signage to enhance visitor interactions. My initiatives have helped to increase revenue, and modernize our presentation and branding efforts.Through strategic improvements and embracing digital trends, I\'ve helped to enhance our online engagement, including our video content strategy. My efforts in influencer collaboration have helped broaden our reach.By adopting new technologies and platforms, I\'ve helped to improve the visitor experience and achieved cost efficiencies. I work to help reimagine the visitor journey, resulting comprehensive branding across the museum.

Skills

• Web Development
• Sales
• Digital Marketing
• Graphic Design
• E-Commerce
• Advertising
• Sem
• Google Analytics
• Online Marketing
• Email Marketing
• User Interface Design
• Digital Media
• Marketing Communications
• Search Engine Optimization (SEO)
• Online Advertising
• Integrated Marketing
• Affiliate Marketing
• Google Adwords
• SEO
• Web Analytics
• Keyword Research
• Media Planning
• Marketing
• Wordpress
• Social Media Marketing
• Mobile Marketing
• Digital Strategy
• Ppc
• Social Media
• User Experience
• Management
• Marketing Strategy
• Competitive Analysis
• Conversion Optimization
• Lead Generation
• Analytics
• Web Marketing
• Interactive Marketing
• Small Business
• Public Relations