David Johnson
Marketing, Communications & Strategy Leader for Attractions, Theme Parks and Ski Areas
- Role
- Director of Marketing & Sales at Raging Waves Waterpark
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About David Johnson
Experienced amusement industry professional who brings a creative point of view to every…
Experience
Director of Marketing & Sales
Jun 2024 — Present · Yorkville, IL, US
On-site marketing and sales leader at Illinois’ largest waterpark. Areas of responsibility included establishing and maintaining department budget and spending controls, developing guest-focused products and pricing, acting as spokesperson in public media appearances, and re-establishing group sales program for the property.Snapshot of Results:• As part of new management team, implemented corporate expense tracking and controls, revenue tracking, media planning and promotional programs.• Oversaw season pass sales program which tripled pass volume in 2024 and 2025 vs. park’s previous highs.• Developed new group sales products, pricing and structure, and hired and onboarded new full-time account executive, leading to nearly doubling of group sales revenue year over year.• Selected and onboarded partner public relations agency which secured live media coverage from multiple major television stations in the Chicago media market.• Successfully deployed new online ticket sales platform with no issues or downtime. • Partnered with ownership group to execute new Family Fest event to encourage trial visitation from local market, yielding hundreds of new guests.
Education
Michigan State University
Bachelors, Marketing
1990 — 1994
Skills
- Advertising
- Social Media
- Social Media Marketing
- Copywriting
- Public Relations
- Media Planning
- Event Planning
- Radio
- Event Management
- Sales
- Marketing
- Entertainment
- Marketing Research
- Television
- Broadcast
- Leadership
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