Dave Yamauchi
- Role
- Head of Established Brands, Marketing Operations, Marketing Capabilities and Digital Roadmap Lead at Takeda
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Dave Yamauchi
A successful pharmaceutical career with over 25 years of commercial leadership in…
Experience
Head of Established Brands, Marketing Operations, Marketing Capabilities and Digital Roadmap Lead
Jan 2016 — Present · Chicago, IL, US
Multi-functional commercial role leading 1) Rheumatology and Mature Brand franchises, 2) Marketing Operations responsible for customer facing activities, agency management, and Medical Regulatory and Legal promotional review processes, 3) Marketing Capabilities/Excellence to expand competencies, capabilities, and development of Marketing function. 4) Digital Marketing Roadmap Lead overseeing 3-year Digital Roadmap to improve customer experiences. • Leading all aspects of strategy development, execution and revenue generation • Develop and execute strategic and tactical marketing plans for the Company, providing actionable value propositions for targeted segments that generate superior financial and sales performance • Review and improve key Marketing processes, measurements, information systems that drive business results • Develop action plans aligned with business and brand strategies; implement marketing strategies, based on market insights and trends, customer requirements, marketing/media trends, with priority on the digital ecosystem
Education
University of Hawaii at Manoa
Bachelors, Business Adminstration with a concentration in Marketing
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