Dave Wilson
International Business Leader / Marketing & Sales
- Role
- North America Portfolio Marketing Manager, Ibm Watson Customer Engagement at IBM
- Location
- Nashua, NH, US
- LinkedIn followers
- 500 followers
About Dave Wilson
Dave Wilson is a international business leader specializing in the creation of “customer first” marketing and sales strategies that generate revenue and enduring brand loyalty. • Over the course of his career to date, Dave has established a track record of growing market share for several large business units. • Dave’s primary expertise resides in product marketing, event marketing, solution sales, and business development. • With extensive professional experience managing global marketing teams across several solution categories (software, hardware, services), Dave has developed a unique perspective on the broader trends occurring in the Information Technology industry. He has incorporated that insight into blogs and event presentations that elaborate on how those trends will impact the future of particular industries such as Retail, Banking, Travel, and Transportation. • As IBM’s Marketing Leader for Watson Customer Engagement in North America, Dave currently promotes a portfolio of Watson-based solutions that leverage emerging technologies like Artificial Intelligence and Blockchain to help clients build deeper, more valuable engagements with their own customers, partners and suppliers - ultimately creating a more seamless experience for everyone. • Dave earned an MBA from Thunderbird School of Global Management, is fluent in Spanish and English, and enjoys travel with his family - 34 countries to date. • You can reach Dave anytime directly by sending him a message by way of LinkedIn.
Experience
North America Portfolio Marketing Manager, Ibm Watson Customer Engagement
Apr 2017 — Present · Boston, MA, US
Driving marketing strategy and go-to-market business plans for IBM Watson Customer Engagement solutions, putting customers at the center of all marketing, commerce, and supply chain activities. Executing strategy through thought leadership, branding, events, digital, client stories and advocacy across channels to influence buying decisions with CXO executives. Developing new business through 1x1 engagement with clients, roundtables, and event speakerships.Lead growth up 19% YTY in 2017; Produced 45+ events and 15 campaigns over 18 months. Industry recognition (Gartner, IDC) with high performance ratings of key WCE solutions.
Education
Thunderbird School of Global Management
Master of Business Administration (MBA)
University of Colorado at Boulder
Bachelor's degree
Skills
- Sales
- Marketing Strategy
- Management
- Product Marketing
- Event Marketing
- Big Data & Analytics
- Cloud Computing
- Machine Learning
- Integrated Marketing
- Strategic Partnerships
- Content Marketing
- Project Management
- Portfolio Marketing
- Millennial Marketing
- Solution Selling
- Business Planning
- Market Research
- Consulting
- Strategic Planning
- Sales Operations
- Cognitive Computing
- Digital Marketing
- Communications
- Multi-Channel Marketing
- Business Intelligence
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