Dave Wasserman

About Dave Wasserman

Dave’s a brand builder, creative director, writer and entrepreneur who’s constantly inventing new ways to connect people with brands and companies. Over his career, Dave’s shown an uncommon ability to inject meaning and life into brands, both new and old, by effectively translating business objectives into creative strategy, integrated programming and award-winning content. Dave is confident brands like McDonald’s, State Farm, Slim Jim, Mike’s Hard Lemonade, Miller Lite, Cottonelle and the Chicago Bears–amongst many others–would happily agree.

Experience

1. Chief Creative Officer

   Inspira Marketing Group

   Jun 2023 — Present

   I believe the best brands are the ones people actually want to spend time with.At Inspira, we help brands build stronger relationships with people through experiences that create connection, not just attention. That means designing work that feels relevant, participatory, and worth talking about—whether it lives at retail, in culture, on tour, or somewhere in between.My focus is helping brands move beyond one-off moments and toward experiences that build real momentum over time.

Education

• University of Missouri-Columbia

  Bachelor of Journalism, Advertising

  2000 — 2004

Skills

• Creative Strategy
• Shopper Marketing
• Creative Development
• Creative Direction
• Interactive Advertising
• Experiential Marketing
• Integrated Marketing
• Outdoor Advertising
• Concept Development
• Advertising
• Brand Development
• Interactive Marketing
• Digital Strategy
• Digital Marketing
• Digital Media
• Social Media Marketing
• Copywriting
• Marketing Communications
• Direct Mail
• Strategy
• Email Marketing
• Social Media
• Corporate Branding
• Marketing
• Branding & Identity
• Art Direction
• Strategic Brand Positioning
• Brand Architecture
• Relationship Marketing