Davette Shorter

Property Development | Chief Marketing Officer | Professor | Public Speaker | Digital Marketing Technologist

Role: she E o & Chief Marketing Officer at Peaceful Dwelling Developments
Location: Cincinnati, OH, US
LinkedIn followers: 500 followers

About Davette Shorter

Inspirational leader, profit driven, results-oriented, and customer-focused. Conceptual strategist with expertise in leveraging consumer insights to create high-impact marketing initiatives and lead teams to execute breakthrough strategies that generate growth in profits and sales. Special skills in: Financial analysis modeling, prompt engineering for AI platforms, influencer marketing management, real estate development, construction management, sales and marketing.Experience in driving revenue by capturing new customers and building sustainable customer loyalty in Fortune 500 Companies, new business development, start-ups and turnaround situations, including: Quest Diagnostics, Sunny Delight, L’Oreal Softsheen-Carson, Campbell’s Soup Company, and Nabisco Foods.I am a growth-driven CPG-trained marketer with recognized success in customer-driven strategic brand positioning that creates competitive advantage; word-of-mouth & PR that disrupts and builds awareness; advertising development, digital marketing, influencer marketing, sponsorships, Social Media & SEO that connects and builds relationships; and business team leadership to take ideas from strategy to execution.Acutely tuned to key business drivers, market signals, media perception, and consumption trends, I am a catalyst for change with talent for eliciting the best from contributors and aligning organizations across functions to re-focus objectives and execute transformational change. I serve my community and move the world forward by using my talents and purpose in board positions to drive donor nurturing and fundraising for the American Cancer Society, the American Heart Association, Arts & and causes to support the underserved.

Experience

she E o & Chief Marketing Officer
Peaceful Dwelling Developments
Jan 2016 — Present · Cincinnati, KY, US
My people will live in peaceful dwelling places, in secure homes, in undisturbed places of rest. Isaiah 32:18Our mission is to provide hard working families with a peaceful dwelling to call home. To families that want to establish roots, connect with the community, and nurture love and family in your own home, we offer beautiful, workforce housing in safe neighborhoods, for RESPONSIBLE RENTERS and we finance those who wish to RENT TO OWN.

Education

NYU Stern School of Business
MBA, Finance
1996 — 1998
The Wharton School
BS, Marketing and International Relations
1988 — 1992

Skills

Customer Insight
Fast-Moving Consumer Goods (Fmcg)
Public Relations
Coaching
Retail
B2b
Fmcg
Business Development
Strategic Planning
Leadership
Product Development
Strategy
Marketing
Nonprofits
Integrated Marketing
Sales
Start-Ups
Brand Management
Cross-Functional Team Leadership
Creative Direction
Marketing Strategy
New Business Development
Program Management
Consumer Products

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Davette Shorter

Experience

she E o & Chief Marketing Officer

Education

NYU Stern School of Business

The Wharton School

Skills

Find verified contacts for anyone on LinkedIn