David Edwards

About David Edwards

I believe the core purpose of analytics is to increase velocity in the feedback loop. The faster we generate insights and act, the greater the impact on performance. I achieve this through two methods:Technology: I leverage tools to automate data collection, streamline processing, and create visualizations that transform data into actionable insights. Speed in accessing and interpreting data is critical for making agile, informed decisions.Testing & Measurement: Confidence in our decisions stems from confidence in our data. By continuously refining measurement frameworks, we ensure every action is based on reliable insights. From attribution models to creative effectiveness, I focus on systems that measure what truly matters.I lead teams to build analytics solutions that improve performance and deliver insights at the speed of business. Whether implementing Media Mix Modeling optimizing attribution, or enhancing creative effectiveness, my goal is to empower clients with real-time data and reliable measurement for swift, data-driven decisions. Programming & Analytics: Python, SQL, Snowflake, Polars – Building robust data pipelines and scalable models Measurement & Attribution Models: Media Mix Modeling Multi-Touch Attribution (MTA), Position-Based, Last Click – Delivering accurate, results-driven attribution Marketing Measurement: Campaign tracking, ROI analysis, incrementality testing – Proving the value of marketing investments Creative Effectiveness: Analyzing creative elements (e.g, ad size, video length, logo presence) to maximize performance Data Visualization: Tableau, TapClicks, Google Data Studio – Communicating insights with clarity to drive decisions Paid Social Media Ads: Facebook Ad Manager, LinkedIn Ads, Twitter Ads, TikTok Ads – Managing paid media strategies Organic Social Media Analytics: YouTube, Instagram, TikTok, Facebook Audience Insights – Shaping content strategies Analytics Engineering: Developing data infrastructure and models for real-time decision-making Data Governance: Ensuring data accuracy and scalability for decision-making Strategic Communication: Translating complex data into strategic insights for stakeholders and executives

Experience

1. Director of Analytics

   VaynerMedia

   Aug 2024 — Present · New York, NY, US

Education

• Daytona State College

  Associate of Arts (AA), General Studies

• Stetson University

  Bachelor of Business Administration (BBA), General Business

Skills

• Time Management
• Teamwork
• Customer Service
• Online Advertising
• Market Research
• Marketing Analytics
• Negotiation
• Microsoft Office
• Sales
• Administrative and Office
• Advertising
• Leadership and Management
• Purchasing
• Marketing Strategy
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Research
• Community Service Projects
• Inventory Management
• Report Creation and Generation
• Management
• Microsoft Word
• Social Media
• Marketing
• Purchasing and Receiving
• Marketing and Branding
• Mobile Advertising