Dave Dougherty
- Role
- Global Content Strategy, Senior Specialist Safety & Industrial Business Group at 3m at 3M
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Dave Dougherty
Strategic marketing leader with over 15 years of experience in global digital marketing…
Experience
Global Content Strategy, Senior Specialist Safety & Industrial Business Group at 3m
Oct 2021 — Present
Develop scalable digital marketing strategies to impact global growth for the six divisions of the Safety & Industrial Business Group (annual revenues around $12 Billion). For example, launched a global Science of Safety podcast in both English and Spanish language versions. In our first season of the podcast, we reached over 16,500 downloads in over 65 countries. • Built digital market research and competitive market analysis reports in order to better recommend global content and marketing strategies to impact online and offline customer experiences. • Consulted and helped to pilot the 3M Marketplace direct-to-consumer (D2C) e-commerce capability from a search marketing and customer experience perspective. • Led and coordinated a team of digital marketing professionals and agency/vendor relationships from diverse geographic locations, effectively aligning their activities with the global marketing strategy for key portfolios in key markets.
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