Dave Symonds

Global Sales Director @Cerex Ag

GB

Experienced international Sales Manager with an outstanding track record of achievement in global B2B environments, particularly within the capital equipment and food processing sectors. Currently serving as Global Sales Director at CEREX AG, I lead a geographically diverse team of external sales professionals across India, Chile, Eastern Europe, the Middle East, and Spain, while directly managing sales and business development for the rest of the world.With deep industry knowledge and an in-depth understanding of long-term relationship-based selling, I bring extensive experience in negotiation, strategic account management, and liaison at all levels. My role involves full responsibility for global sales strategy, key account development, and distribution network management.CEREX AG specializes in the design, engineering, and manufacture of capital equipment for the processing of breakfast cereals, granola, coated products, nuts, seeds, and a wide range of snack and confectionery items—offering complete process solutions, turnkey systems, and project management capabilities.Key Strengths:• In-depth understanding of the long-term relationship selling process• Experienced in high-level negotiation and stakeholder engagement• Self-motivated, proactive, tenacious, and results-driven• Excellent interpersonal and communication skills• Highly adaptable to new concepts and global business cultures• Effective both independently and within cross-functional teams• Strong planning, organization, and management discipline• Committed to high professional and ethical standards