David Sabol
- Role
- Marketing Technology Manager at Paychex
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About David Sabol
Sales and marketing operations / technology professional with over 15 years of technology…
Experience
Marketing Technology Manager
Sep 2021 — Present
I\'m responsible for defining and managing the technology vision, strategy and infrastructure to support effective customer engagement and embed technology understanding and industry practices into marketing\'s foundation. Specifically, I\'m responsible for: Architecting, implementing, managing, and optimizing marketing technology solutions and systems to achieve Paychex business drivers and organizational goals. Acting as a technology liaison between business area and technical organizations by planning, conducting, and directing the analysis of complex business initiative and requirements. Translating the marketing and organizational vision into marketing technology strategies for effective customer engagement and greater efficiencies through new technology processes/systems/methods as necessary. And Creating and maintaining the technology roadmap for communicating the current and future states in support of business direction.
Education
East Stroudsburg University of Pennsylvania
Bachelors, History and Political Science
1993 — 1997
California State University - East Bay
MS, Online Teaching and Learning (Masters Certificate)
2005 — 2005
East Stroudsburg University of Pennsylvania
MS, Professional & Secondary Education
2004 — 2006
Skills
- Digital Strategy
- Blogging
- Marketing
- Leadership
- Social Networking
- Web Marketing
- Content Development
- Drupal
- Email Marketing
- User Experience
- Search Engine Optimization (SEO)
- SEO
- Online Marketing
- Social Media Marketing
- Salesforce.com
- Web Analytics
- Marketing Strategy
- Leadership Development
- Project Management
- Social Media
- Instructional Design
- Content Management
- Web Applications
- Information Architecture
- Marketing Operations
- Web Development
- Marketing Technology
- Ppc
- Digital Marketing
- Web Design
- Web Content Management
- Wordpress
- Marketing Automation
- Public Speaking
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