David Roberts
Managing Director @Hdm Energies
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WORK HISTORY
Managing Director @Hdm Energies
Kingston upon Hull, GB
I lead HDM Energies, a commercial renewable energy company focused onhelping UK commercial solar installers close more deals by removing thesingle biggest blocker in commercial projects: upfront capital expenditure.We work with installers who already have commercial demand but see deals stallat CFO or board level due to capex, internal approvals, or long ROI discussions.Our approach is energy-first, not asset-first.Instead of selling solar as a capital project, we enable installers to offer fixed-price, lower-cost renewable energy with zero upfront investment, using solarand battery systems as the infrastructure behind the energy contract.This model typically helps installers:• Shorten commercial sales cycles• Remove capex and approval friction• Increase close rates on commercial projects• Win deals that would otherwise stall or be lostMy background spans 20+ years across FMCG, construction, and renewables,with deep experience in:• P&L ownership and commercial execution• Supply chain and procurement optimisation• Scaling operations across multiple markets• Leading transformation and turnaround initiativesToday, my focus is on partnering with high-quality commercial installers toscale deployments faster and more predictably — without competing for theend-customer relationship.
EDUCATION
Sheffield Hallam University
Higher National Diploma
ABOUT DAVID ROBERTS
I work with commercial solar installers who are losing deals not becauseclients don’t want solar — but because they don’t want to deploy capital.At HDM Energies, we take an energy-first approach to commercial solar.Instead of selling panels as a capital project, we enable installers to offer fixed-price, lower-cost renewable energy with zero upfront investment, using solarand battery systems as the infrastructure behind the tariff.This model helps installers: Shorten approval cycles Remove CFO and board-level capex objections Increase close rates on commercial projects Win deals that would otherwise stall or dieI bring over 20 years of leadership experience across FMCG, construction,and renewables, with a strong background in operational scale, supply chains,and commercial execution. Today, my focus is on partnering with high-qualityinstallers to help them scale commercial deployments faster and morepredictably — without competing for the end-customer relationship.If you’re an installer working on commercial projects and seeing deals slowdown due to capital constraints, I’m always open to comparing notes.
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