Dave Passmore
Program Supervisor - Stacktx @STACKT
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WORK HISTORY
Program Supervisor - Stacktx @STACKT
Toronto, ON, CA
Heading up STACKT\'s new venture, STACKTˣ - a community ecosystem built for small businesses toget more. More opportunities. More resources. More access. We are getting more for small businesses so they can succeed both online and in person through our STACKT Xccelerator Program. We are expanding across Canada to continue our support for small businesses in your community.Grew STACKTx’s membership from 0 to and email list from to using Meta lead ads (38% CVR), referral campaigns and email onboarding.Launched STACKTx.com and led agile sprint-based web development that beat Q1 growth KPIs by 21%.Built the STACKTx Storefront Grant Program (34 winners), delivering an NPS of 92 and significant in-store sales, social growth, and media visibility.Secured 20+ partnerships (City of Toronto, Invest Ottawa, CanadianSME, etc.) and launched a 5-week onboarding accelerator for grant recipients.Built and led a cross-functional team; implemented SOPs and operational tools like Monday.com for greater delivery efficiency.
EDUCATION
Wilfrid Laurier University
BA, Communications Studies, Minor in Business (Marketing)
SKILLS
ABOUT DAVE PASSMORE
I’m a Senior Marketing Leader with 17 years of experience driving measurable growth across B2B, B2C, SaaS, and e-commerce. My career spans agencies, startups, and enterprise environments—giving me a versatile foundation across integrated campaigns, demand generation, performance marketing, lifecycle, product marketing, and brand strategy. What ties it all together is my creative problem-solving—I thrive on tackling complex challenges, building scalable strategies, and delivering results. Career highlights: • STACKTx: Grew membership from 0 → and email list from → in under 2 years, while reducing Meta CPA by 60%. • Huge / Co-operators: Led a rebrand and integrated campaign that increased unaided brand awareness by 3% and delivered a 16% lift in insurance call volume. • Cineplex Digital Media / RBC: Launched a SaaS personalization tool that increased branch engagement by 53%, driving new revenue opportunities. • Proximity / Team Canada Olympic Campaign: Drove a increase in YouTube views and 8.5M Twitter reach during the Games. I’ve partnered with brands like RBC, Co-operators, Proactiv, Sobeys, Novartis, Sinai Health, PC Financial, Aeroplan, TELUS, and BlackBerry, leading cross-functional teams and agencies to deliver results. I’m now exploring senior marketing leadership roles where I can apply my breadth of experience to scale marketing impact, grow revenue, and build stronger customer connections.
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