Davenia J.

Head of Digital Insight & Consumer Retention Western Europe @BAT

London, GB

Leading multi-disciplinary teams to deliver BAT’s Consumer Loyalty and Retention Data Strategy for Western Europe, through the provision of omnichannel consumer insights, CRO, advanced analytics treatments, and the ideation, creation, and development of a Western Europe Unified Customer View to drive hyper personalisation at scale across every addressable consumer touchpoint. Developing more than 200 consumer segments available on demand. Driving a sixfold improvement in the speed of secure access to consumer data. Ensuring seamless integration and enablement across a range of platforms and systems (e.g. Snowflake, Azure, Dataiku, Salesforce, Adobe, M2, Shopify, Tonic, PBI). Working with technology, and Marketing functions to develop, implement and deliver effective data strategies that drive high-quality consumer journeys, enhanced CX, UX and solid business growth.

Goldsmiths, University of London

Masters in Creative Curating

University of Reading

BA (Joint Hons.) History of Art and Architecture

Northumbria University

Master's degree