David N Clarke
Managing Director & Head of Strategy Consultancy @Ethical Reach Ltd
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WORK HISTORY
Managing Director & Head of Strategy Consultancy @Ethical Reach Ltd
Cheshire, GB
Ethical Reach Ltd is engaged within the life sciences industry, advising on multichannel marketing strategy, project management & implementation.
EDUCATION
University of Hull
MBA
Alliance Manchester Business School
Post Graduate Diploma in Marketing, Marketing
SKILLS
ABOUT DAVID N CLARKE
Innovative Marketer, MBA qualified with extensive knowledge and skills in Omnichannel & Multichannel Marketing, eCommerce, Patient Centric Strategies, digital transition, Content strategy, Digital strategy, Social Commerce and Portfolio/Project Management gained within Global blue chip organisations. A Fellow of the Chartered Institute Local Parish Councillor.Pf Awards - Judging panel memberPM Society, Digital Awards - Judging panel memberA creative strategist possessing a well-developed and proven understanding of marketing techniques and the digital channel. A regular speaker at international Pharmaceutical conferences. An author and key contributor to several key industry papers.PUBLICATIONSLead Researcher:E4P, Customer Experience Management (CXM) White Paper, 2015E4P, Marketing Data Infrastructure (MDI) White Paper, 2015Author:E4P, Multichannel Marketing Business Case Report, 2014Review:As many companies evolve and MCM becomes an essential part of the Go-to-Market strategy, this report aggregates many of the key topics that marketers will need to consider. The additional commentary by practitioners tasked with developing and executing Multi-Channel strategies provides an insiders look at the opps and challenges associated with the current state and future of pharma marketing. Austin Wilson, Merck & CoKey contributor:Creating Common Points of Reference: Expert Insight into Closed Loop MarketingFirstWord Dossier | March 1 - Multichannel Maketing Report, 2013 KEY SKILLS · Multichannel marketing strategist· Creative and innovative· Commercial understanding· Excellent Project Management skills· Proven effective at stakeholder management. Marketing Mentor. Marketing Strategy AdvisorSpecialties: eBusiness, eMarketing, Multichannel marketing,Integrated marketing,Closed loop marketing, In depth industry knowledge, social media, social commerce, search marketing, emerging technology, eCRM
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