Dave Muniz

About Dave Muniz

My thing is the idea. The big one. The kind that makes people feel something or at least makes them stop scrolling. The kind that makes clients a little nervous in a good way.\"A Puerto Rican kid from the suburbs outside Chicago close enough to feel the city, far enough to want it. I didn\'t take a traditional path into advertising, and that nontraditional route became my greatest advantage. I came up moving at the speed of culture, building early momentum around emerging brands before many of today\'s marketing norms were established learning by doing, trusting instinct, and letting results speak.That foundation pulled me into the agency world, where I made a decision early: I wasn\'t going to make safe work. Spent time inside places like Havas pushing brands like Camel and Chef Boyardee to stop interrupting culture and start becoming part of it.At my core, I\'m an idea-driven creative leader focused on work that sparks conversation and challenges expectations. I lead with empathy, collaboration, and a commitment to building strong teams and stronger creative.Sitting at the intersection of brand strategy & technology, I\'ve always loved finding innovative solutions to win. Through deep culture tactics, I generate lasting customer engagement and conversion while driving the conversation around digital experiences work that consistently turns strategic briefs into bold ideas that resonate across social, broadcast, experiential, and earned media.Brand Experience R.J. Reynolds · Chef Boyardee · Sears · Nike · Adidas · AutoZone · Starbucks · Samsung · McDonald\'s · White Claw · Miller Lite · Coors · DraftKings · Cresco Cannabis · RSVP Gallery / Off-White · and more As seen in: Complex · AdAge · USA Today · Vogue · Forbes · Hypebeast Core Competencies Art Direction · Brand Strategy · Integrated Campaigns · Creative Leadership · Storytelling · Content Development · Influencer Marketing · Team Building · Campaign Management · Strategic Partnerships · Experiential · Social Media · Production · Client Management · Earned Media · Performance Management Tools & Technical Adobe Creative Suite · Adobe Premiere Pro · Adobe After Effects · Figma · AI Tools · Photography · Graphic Design · Typography · Brand Identity · Brand Design · Presentation Design · Sprout Social · Microsoft Suite · E-Commerce Industry Experience Fashion / Streetwear · Sportswear · Cannabis · CPG · Entertainment / Live Music · E-Commerce · Automotive · Healthcare · Adult Beverage · Sports · B2C · Social Media · Influencer Marketing · Medical · Tech · Gaming · Streaming

Experience

1. Creative Director

   tms

   Dec 2024 — Present

   Clients: Samsung Mobile, McDonald\'s, T-Mobile, Starbucks Spearheaded Samsung Galaxy Cultural Tour across three gaming conventions and online competition, reaching 130M subscribers, exceeding impression targets by 132%, and generating 405K attendees through partnerships with PUBG and Call of Duty Conceptualized Galaxy Gear Up Cup $100K tournament driving 78M earned media impressions (256% of target), challenging PC creators to compete on mobile and shifting perception among hardcore gamers Orchestrated Dude Perfect Hero Tour (93.5M followers) generating 1.5M+ engagements, 177K live attendees, exceeding TikTok views by 206% and Instagram by 193%, securing ESPN coverage Led Tribe Gaming creator integration,n achieving 124% impression goals and 80% click-through targets through authentic gameplay content and Galaxy AI demonstrations Developed brand guidelines and presented creative concepts to client stakeholders, securing approval on culturally-driven activations while mentoring creative talent

Education

• Robert Morris University - Illinois

  Bachelor of Applied Science Degree, Graphic Design

  2010 — 2012

Skills

• Creative Direction
• Art
• Web Video
• Editorial
• Adobe Creative Suite
• Final Cut Pro
• Graphic Design
• Branding & Identity
• Instagram
• Art Direction
• Fashion
• Photography
• Multimedia
• Social Media Marketing
• Social Media
• Videography