Dave Maurer

Communications Manager @Haynes and Boone, LLP

Dallas, TX, US

Play a key role in public relations, media outreach and content development at one of the fastest-growing international law firms, now exceeding 750 lawyers and $600 million in revenue globally.• Contribute to the firm’s earned media strategy, helping generate more than $85 million in coverage value in a single year (more than triple the previous total, per Muck Rack data).• Successfully pitch and secure interviews with national and global media outlets, including The Wall Street Journal, CNN, New York Post, Bloomberg and others.• Draft and edit press releases covering major firm news, including lateral hires, office expansions and other strategic initiatives, as well as reviewing and refining a wide range of external content, including client alerts and third-party publication submissions, to ensure consistency with the firm’s messaging.• Support firmwide social media strategy and content execution, contributing to a LinkedIn program ranked “Best of the Best” in engagement among Am Law 31–100 firms and outperforming key competitors in engagements per follower by more than 3x. Also helped the firm rank 23rd among all U.S. law firms for lawyer participation on LinkedIn in 2024.• Collaborate directly with firm leaders on executive communications, branding and strategic messaging initiatives, in addition to providing media coaching and writing guidance to attorneys at all levels through one-on-one sessions and firmwide trainings.• Serve on the firm’s Pro Bono Committee and partner with pro bono leadership to promote the impact of the firm’s pro bono efforts through targeted communications.