Dave Makin
CEO of xMachina: Empowering Small Business to Move Like Gods
- Role
- Partner & CMO at Dataobserve
- Location
- West Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Dave Makin
The digital age demands more than automation; it demands intelligence that scales with complexity. This belief is the foundation of xMachina, where, as CEO, I\'ve brought to life Olympus OS—the first AI C-Suite. I personally conceived and architected this revolutionary platform, a full-stack executive intelligence system designed to empower leaders by providing a strategic decision-making engine modeled after the wisdom and distinct functions of the Greek pantheon.My focus at xMachina is on building AI agents that simulate the dynamic interactions of a C-Suite, providing comprehensive executive intelligence across Vision, Finance, Operations, Technology, Marketing, and Data. We ensure human oversight is paramount, augmenting leadership rather than replacing it, and integrating ethical considerations at every layer. This venture is the distillation of a career dedicated to strategic innovation and impactful leadership, a journey marked by consistent recognition including \'Trendsetters to Watch,\'\'Man of the Year,\' and multiple \'Best Marketing Agency\' awards. Ultimately, Olympus OS doesn’t just help businesses; it helps leaders move like gods.
Experience
Partner & CMO
Feb 2026 — Present · West Des Moines, IA, US
Education
Iowa State University - Ivy College of Business
Bachelor of Science, Marketing
2003 — 2005
Henry Wise Wood High School
GED, Marketing
1996 — 1999
Skills
- Printers
- Managed Services
- Negotiation
- Email Marketing
- Content Strategy
- Telecommunications
- Marketing Strategy
- Search Engine Optimization (SEO)
- Web Analytics
- Strategy
- Contract Negotiation
- Social Media Marketing
- Disaster Recovery
- Google Analytics
- Cold Calling
- Strategic Planning
- Ethernet
- Leadership
- Inbound Marketing
- Small Business Online Marketing
- Pri
- Sales Operations
- Customer Retention
- Professional Services
- Customer Service
- Team Leadership
- Public Speaking
- Lead Generation
- Vendor Management
- SEO Copywriting
- Sales Process
- Team Building
- Management
- Online Marketing
- Squarespace
- Google Webmaster Tools
- Business Development
- Digital Marketing
- Saas
- Strategic Partnerships
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