Dave Ladetto

About Dave Ladetto

18 years of PR and communications experience leading earned-first media strategies and integrated campaigns for a wide range of clients – including many Fortune 500 brands – with multiple efforts recognized by top industry awards. Over time, I’ve grown from executing day-to-day work to leading large, cross-functional teams and managing complex programs across both B2C and B2B industries.While I’ve spent most of my career on the agency side, I’ve also worked in-house – and over the past 13 years at Weber Shandwick, I’ve partnered with more than 60 companies across sectors. That perspective has given me a front-row seat to how modern communications is evolving – and the strategies that truly drive impact in today’s earned-first, data-driven world.Here are just a few examples of where I bring value: Media Relations Expertise: A foundation that’s evolved with the industry and remains core to how I deliver – securing hundreds of top-tier placements and building deep relationships with reporters, editors and producers. Brand + Corporate Comms Expertise: A rare mix – equally comfortable leading bold brand campaigns or navigating corporate reputation, often bridging the two in complex integrated programs. Modern Comms Fluency: Comfortable bringing AI tools, cultural insights, and data-driven storytelling into day-to-day work – ensuring campaigns connect in today’s fast-moving, multi-platform environment. Cross-Functional Collaboration: Skilled at partnering with marketing, creative, and paid teams to ensure PR is seamlessly integrated from strategy through execution. Executive Counsel: Trusted advisor to C-suite leaders – I’ve media trained dozens of executives and served as a spokesperson myself. Team Leadership: Proven track record of mentoring and growing high-performing teams – with many former direct reports now in senior PR roles across the industry. Global + Local Perspective: Experienced supporting large-scale global accounts while also known for deep U.S. media expertise – especially in top-tier national and local markets.

Experience

1. Senior Vice President

   Weber Shandwick

   Apr 2024 — Present · Dallas, TX, US

Education

• University of Massachusetts Amherst

  Communications

  2003 — 2007

Skills

• Digital Marketing
• Management
• Newsletters
• Strategy
• Web Design
• Marketing
• Publications
• Creative Writing
• Interviews
• Corporate Communications
• Social Media Marketing
• Storytelling
• Blogging
• Blogger
• Public Relations
• Media Relations
• Leadership
• Strategic Communications
• Editing
• Press Releases
• Digital Media