Dave Kane
Videographer & Content Designer @JLR
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WORK HISTORY
Videographer & Content Designer @JLR
I am responsible for creating exceptional visual content that sets new standards in the industry. Through my role, I lead the delivery of original content that aligns with JLRs customer experience vision. This content plays a crucial role in preparing our global retailer network and JLR teams for the future -Create best-in-class visual content for JLR\'s commercial channels-Lead the delivery of original and captivating content that embodies the future vision of our client experience-Develop and implement strategies to effectively prepare our global retailer network for the upcoming 2025 program-Collaborate with cross-functional teams to ensure alignment with brand guidelines and marketing objectives-Utilize innovative storytelling techniques to convey the unique value proposition of our brand and products-Maintain a keen focus on customer engagement and satisfaction by producing visually compelling content that resonates with our target audience-Foster strong relationships with stakeholders, including internal teams and external partners/suppliers, to effectively deliver impactful content-Proactively identify opportunities for improvement and provide recommendations to enhance the effectiveness of our visual content strategies-Act as a brand ambassador, consistently adhering to JLR\'s values and ensuring our content reflects the essence of modern luxury-Through my contributions, I strive to elevate the standards of visual content within the Commercial department, preparing our retailer network for future success and positioning Jaguar Land Rover as a leader in the industry.
EDUCATION
Solent University
BA(hons), Photography
Arts University Bournemouth
Master's degree, Cinematography
Arts University Bournemouth
Merit, Foundation Diploma
SKILLS
ABOUT DAVE KANE
Hi, I am a creative individual with a passion for images and video; I am a qualified and experienced photographer, cinematographer and videographer. I have a wide range of skills and expertise from my projects and roles.I work with leading brands, agencies and government bodies to produce, capture and deliver creative works individually or as a team. I have extensive lighting and camera experience, often helping clients achieve their needs by managing all aspects of the production by allowing them to rely on our expertise.I am also an experienced photographer focusing on product, e-commerce and lifestyle photography for online platforms such as Shopify, Amazon and Instagram.I am passionate about imagery and how it can communicate to audiences more effectively than traditional written media by creating lasting memories that inspire and engage audiences quickly and efficiently.I studied photography at Southampton Solent, where I explored my storytelling through my studio portraiture work. I then co-founded a video production company working with clients such as London Underground, political groups and sunseeker. We produced a short film called Ruby with director Rod Lewis and Cinematographer Christopher Ferguson, which was shown at various film festivals. I left the business to pursue my craft, working as a specialist for clients such as B&Q, Barbour, and Tesco. Around this time, I also compleated a master\'s in film production at Bournemouth film school, Specialising in cinematography, where we produced various films, even being selected for a student BAFTA.I joined Eastsideco to produce and deliver content across channels for the company and their clients. I learned about Presentation and concepting and tying it into a more comprehensive marketing and video content Strategy across channels.The projects that inspire me are campaigns that showcase or champion a technology, science or story to a targeted audience that influences viewers into action. That could be new followers, promoting a new product launch or keeping the audience engaged. Being able to use strategy and view the journey from casual viewer to an engaged brand Advocate is something I find very interesting.
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