Dave Kane

About Dave Kane

The best marketing doesn’t just explain what a product does; it makes people understand why it matters. I’ve spent my career building that bridge between complex technology and the humans who need to get it.At Microsoft, I led brand and marketing at the director level for nearly 14 years across Windows, Surface, MSN, Microsoft News, and global partner programs. In that time I:→ Led brand and social strategy for MSN during a period that saw daily active users more than double and revenue growth consistently exceed 15% year over year.→ Led GTM strategy for an AI-powered document analysis platform with 100+ global publishers, contributing to $50M in Azure pipeline→ Boosted positive brand sentiment 5× and cut negative mentions 90% in 12 months→ Built global partner and seller readiness programs reaching people across commercial and retail channelsWhat ties all of it together: clarity is the highest form of strategy. When people understand the story — really understand it — they sell better, build better, and buy with more confidence.Today I lead Client Partner Strategy at Cartografiq, helping enterprise technology brands translate complexity into clear narratives, sharper sales enablement, and content that actually performs. Working with companies like Google, Rakuten, Atlassian, and others to close the gap between what they’ve built and how well they can explain why it matters.If you’re building something ambitious, let’s talk.

Experience

1. Head of Client Partner Strategy

   Cartografiq

   Feb 2026 — Present · Redmond, WA, US

   Leading client development and strategic partnerships for a narrative architecture consultancy serving enterprise technology brands. Building relationships with organizations navigating the gap between technical capability and customer value — helping them sharpen positioning, scale sales enablement, and turn complex products into stories that move people to act.Working with clients including Google, Rakuten, Atlassian, Autodesk, and others to translate what they\'ve built into narratives that resonate with partners, sellers, and customers.

Education

• Utah State University

  Journalism & Communication

Skills

• Spanish Language
• Solution Selling
• Salesforce.com
• Sales Operations
• Customer Retention
• Pharmaceutics
• Sales
• Mobile Devices
• Cold Calling
• Coaching
• Account Management
• Cross-Functional Team Leadership
• Strategic Planning
• Public Relations
• Strategy
• Team Building
• Management
• Training
• Customer Satisfaction
• Cambodian Language
• Direct Sales
• Product Marketing
• Retail
• B2b
• Leadership
• Telecommunications
• Sales Management
• Sales Process
• Wireless
• Competitive Analysis
• Customer Experience
• Selling