David Hoeller
Sr Director Product Marketing – SaaS, Cybersecurity, Threat Intel | GTM Strategy • Product Launches • Scaling High-Growth PMM Teams
- Role
- Sr Director, Product Marketing at SecurityScorecard
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About David Hoeller
With over 20 years of experience in product marketing, Dave is passionate about creating and delivering impactful solutions that address the most pressing security challenges faced by organizations today. Dave has a proven track record of leading and executing successful product launches, messaging, positioning, and go-to-market strategies for cybersecurity and threat intelligence products and services. He is currently the Sr. Director of Product Marketing at SecurityScorecard, where he oversees:• Go-to-market strategy development and execution• New product introduction (NPI) and product launches• Messaging, positioning, value proposition and content creation• Cross-team collaboration and support for product management, sales, customer success, sales enablement and the marketing teamIn his role at SecurityScorecard, Dave leads the product marketing team, which includes hiring, team design and structure, division of responsibilities, and providing mentoring and coaching for team members.
Experience
Sr Director, Product Marketing
Sep 2023 — Present
Education
Emory University - Goizueta Business School
MBA, Marketing and Brand Management Concentration
2008 — 2010
Skills
- Marketing Strategy
- Project Management
- Marketing
- Leadership
- Marketing Communications
- Product Development
- Market Research
- Brand Management
- Creative Direction
- Business Development
- Strategy
- Management
- Competitive Analysis
- Cross-Functional Team Leadership
- Sales
- Marketing Management
- Strategic Planning
- Product Marketing
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