Dave Harrell
Fractional CMO for Mid-Market Companies | Revenue-Accountable GTM, Demand Gen, and Marketing Ops | Former Lenovo, Cisco, FMI, Blue Cross NC
- Role
- Fractional Chief Marketing Officer Principal at Dave Harrell Marketing Consulting
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Dave Harrell
I work as a fractional Chief Marketing Officer for mid-market companies that need revenue-accountable marketing leadership without the cost or drag of a full-time executive or agency model.My work sits at the intersection of GTM strategy, demand generation, and marketing operations—helping leadership teams modernize how marketing supports sales, retention, and growth.How I engage • Step in as an extension of the executive team (not an advisor on the sidelines) • Diagnose targeting, messaging, channels, and sales alignment • Design and execute campaigns directly with lean, AI-accelerated workflows • Build repeatable systems teams can run after I exitRelevant background • Former senior marketing leader at Lenovo, Cisco, Blue Cross NC, and FMI • Led SaaS, AI, professional services, and traditional-industry transformations • Known for translating strategy into execution that shows up in pipeline and revenueI take on a limited number of engagements at a time. Most clients work with me on a monthly retainer as their fractional CMO or head of marketing during periods of change, growth, or r••••••••@DaveHarrell.com | daveharrell.com
Experience
Fractional Chief Marketing Officer Principal
Dave Harrell Marketing Consulting
Mar 2008 — Present · Raleigh, NC, US
Serve as fractional CMO or head of marketing for mid-market organizations undergoing GTM transformation, category expansion, or growth inflection points.Engagements typically include executive alignment, targeting and demand strategy, campaign execution, marketing ops modernization, and sales enablement—delivered directly, not delegated to an agency.
Education
North Carolina State University
Bachelor's Degree, Political Science
NC State Poole College of Management
Master of Business Administration (M.B.A.), Innovation Management, Marketing, Product Development
Skills
- Analysis
- Creative Strategy
- Leadership
- Marketing Communications
- Online Marketing
- Corporate Communications
- Management
- Team Building
- Marketing Management
- Budgets
- Email Marketing
- Direct Mail
- Social Media Marketing
- Market Research
- Ppc
- Market Planning
- Competitive Analysis
- Start-Ups
- Sales
- Online Advertising
- Organizational Development
- Advertising
- Marketing Research
- Business Development
- Digital Marketing
- SEO
- Product Marketing
- Sem
- Event Planning
- Lead Generation
- B2b
- Direct Marketing
- Product Management
- Media Planning
- Digital Strategy
- Brand Management
- Marketing Strategy
- Sales Management
- Analytics
- Public Relations
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