David Goebel

About David Goebel

I’m a Marketing Operations and Martech leader who builds the systems, processes, and analytics engines that help global organizations scale. My career has been centered on transforming complex marketing environments—integrating CRM platforms, deploying automation, improving data quality, and enabling teams to make smarter, faster decisions.I’ve led global martech ecosystems across CRM, marketing automation, workflow tools, BI platforms, and AI driven solutions. Whether it’s architecting a multi system integration, optimizing the lead lifecycle, or rolling out AI powered workflows, I focus on creating infrastructure that accelerates growth and improves operational efficiency.My background spans enterprise B2B, SaaS, and digital agencies, giving me a unique blend of technical depth and business strategy. I’ve managed global teams, partnered with cross functional stakeholders, and delivered measurable improvements in pipeline visibility, campaign performance, and marketing productivity.I’m especially energized by:• Building scalable martech stacks• Implementing AI/ML tools that automate and enhance marketing workflows• Improving data governance and analytics maturity• Leading digital transformation initiatives• Turning complex systems into intuitive, high adoption tools for teamsI thrive where technology, data, and strategy intersect—and where there’s an opportunity to modernize how marketing operates.Specialties: Internet Marketing, SEO and SEM. Ability to use technology to increase the productivity of knowledge workers, partners, and customers. Improve business productivity. IMy technology and marketing experience helps organization bridge the gap between Marketing and IT.

Experience

1. Manager Marketing Systems Operations

   Jones Day

   Aug 2019 — Present · Cleveland, OH, US

   Manage Global Firmwide Marketing Technology Systems - CRM, Marketing Automation, Workflow - Digital Transformation.• Manage marketing systems team and relationships with marketing vendors.• Coordinate website SEO with 3rd party developers and web team. Increased global organic traffic by web optimization and content recommendations• Manage marketing automation systems publication distribution for campaigns to clients worldwide.• Create website and digital marketing analytics reports and dashboards for Firm attorneys, practice areas, and business development teams worldwide.• Utilize products including SEM Rush, Site Improve, Vuture, Lexis Nexis Interaction, Sitecore, Intapp Relationships, Google Analytics, Google Search Console, Google My Business, Google Tag Manager, Harvey AI, Foundation, AI Agent Creation, Google Data Studio and Power BI. • Coordinated Firms CCPA and GDPR compliance. Coordinated migration with Salesforce.Develop training for Global Business Development Team.

Education

• Harvard University

  Business/Corporate Communications

• Cleveland State University

  Bachelor's Degree, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

• Cleveland State University

  BBA, Marketing

Skills

• Saas
• Web Analytics
• Advertising
• SEO
• Product Marketing
• Lead Generation
• Enterprise Software
• Strategic Partnerships
• Business Development
• Digital Marketing
• Marketing Automation
• Sem
• Online Marketing
• Ppc
• Email Marketing
• Strategic Consulting
• Google Adwords
• Social Media
• B2b
• Search Engine Marketing (Sem)
• Strategy
• E-Commerce
• Salesforce.com
• Online Advertising
• Analytics
• Marketing Strategy
• Marketing Communications
• Search Engine Optimization (SEO)
• B2b Marketing
• Interactive Marketing
• Entrepreneurship
• Social Media Marketing
• Google Analytics
• Web Marketing
• Management
• Product Management
• Marketing
• Start-Ups