Daveena G.
Campaign and Social Media Specialist @Leica Biosystems
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WORK HISTORY
Campaign and Social Media Specialist @Leica Biosystems
GB
Lead the strategy, development, and execution of integrated marketing campaigns across the EMEA region, supporting business growth, brand visibility, and customer engagement.Key responsibilities include collaborating closely with Commercial Development Leaders, Regional Managers, and Business Units to plan and deliver targeted campaigns aligned with regional priorities and commercial objectives.Owned the strategy and execution of EMEA marketing campaigns for Leica Biosystems, including product launches, thought leadership initiatives, brand awareness campaigns, and lead nurture programs.Partner cross-functionally with regional and commercial stakeholders to develop campaign plans that support pipeline generation and market expansion.Built and manage the EMEA Leica Biosystems social media presence from the ground up, developing content strategies and overseeing ongoing performance and engagement.Coordinate campaign localisation across multiple EMEA markets, ensuring messaging, language, and content are adapted effectively for regional audiences.Support end-to-end campaign delivery including planning, content coordination, channel execution, and optimisation.
EDUCATION
Sheffield Hallam University
Bachelor's degree, Biomedical Sciences,
ABOUT DAVEENA G.
I am known as the person who will dive into data around a marketing challenge to uncover solutions that deliver measurable results. I have over 5 years of combined educational and professional experience within Life Science and marketing. I bring the technical knowledge needed to understand complicated concepts and the on-hand experience to navigate changing environments in the pursuit of long-term value. I have exceptional skills in building pipelines, boosting conversions and ultimately increasing revenue. My strengths span through CRM (have leveraged both HubSpot and SalesForce), PPC, and customized campaigns across multiple channels. While my individual skills have allowed me to be successful in my marketing positions, my ability to work with others, apply new tactics, and collaborate with my team has magnified my success in all areas.
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