Dave Craw
Director, Sales Operations @ F5 | Sales Strategy and Operations
- Role
- Director, Sales Operations - Global Strategic Pursuits at F5
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Dave Craw
GTM operator who builds and runs the revenue “operating system” for B2B enterprise technology companies. Partner to the CRO and CFO on growth strategy and unit economics, translating board/C-level goals into operating rhythms, dashboards, and repeatable playbooks. Lead and develop teams across strategic deal pursuits, deal desk, and program management, enabling scale without heroics across Sales, Customer Success, Finance, and Product.Core Focus Areas: Revenue operations & GTM architecture • Pricing/packaging & deal strategy • Deal desk & commercial governance • Strategic pursuits / tiger-team leadership • Forecasting & pipeline inspection • Renewal / retention mechanics • KPI systems, dashboards & operating cadences • People leadership & org design • Executive and board communication
Experience
Director, Sales Operations - Global Strategic Pursuits
Jan 2022 — Present · Seattle, WA, US
Built and led a high-impact “special ops” function to support complex software/SaaS deals. • Institutionalized repeatable processes to enhance operational efficiency and effectiveness. • Collaborated with cross-functional teams to drive strategic pursuits and optimize sales operations.
Education
Gonzaga University Graduate School of Business
Masters of Business Administration
2009 — 2010
Utah State University
B.S., Economics, Law & Constitutional Studies (Pre-Law)
2001 — 2005
Gonzaga University School of Law
Juris Doctorate
2006 — 2009
Skills
- Legal Research
- Business Analysis
- Business Process Improvement
- Competitive Analysis
- Due Diligence
- Program Management
- Change Management
- Strategy
- Financial Analysis
- Management Consulting
- Market Research
- Project Management
- Business Strategy
- Strategic Planning
- Process Improvement
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