Dave Castell
Group Director, Europe, Advertising Technology & Engineering Content, Technology & Innovation @Sky
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WORK HISTORY
Group Director, Europe, Advertising Technology & Engineering Content, Technology & Innovation @Sky
London, GB
Thrilled to be leading a key area at Sky, Europe’s leading and largest direct to consumer media and entertainment business reaching over 120 million people across 7 markets. Sky is Europe’s top media company, and part of the world’s largest entertainment media organisation, Comcast NBCUniversal with some of the best known entertainment brands in the world, with manifold broadcast and streaming markets across thousands of global mutiplatform channels.Sky’s Content Technology and Innovation team delivers high-quality content to homes, customer devices, businesses and commercial partners across our European markets, combining strategic insights, engineering know-how and operational excellence to use the most innovative technologies to create and distribute our award-winning content- Leading the Ad tech and Engineering business within content, technology and innovation across Europe- Developing and running the platforms delivering linear and targeted advertisement (AdSmart) and OTT (Now and Sky Go), across Sky in Europe including UK, Italy and Germany- Strategic management and leadership of major department across external and internal partners for Sky within advertising technology, content and innovation.Bringing expert domain/industry experience, with knowledge of advertising and content technologies in the media space, in TV operators & broadcasters, leading and developing a successful team of 140+, leveraging experience of Products and Platforms delivered and operated in the Cloud; perpetuating and evolving the strong Agile culture and influencing the future of global media, including understanding and ideating Big Data and AI/ML, the fusion of content, ads, monetisation, tech and Gen AI concepts. Operating to evolve the international entertainment landscape at the nexus of the very biggest premium content, revenue and tech.
EDUCATION
King's College London
B.A. Hons, English Language and Literature - Result: 1st
Virginia Episcopal School
English Speaking Union Scholarship, Complete curriculum
King's College London
Associateship of King’s College (AKC) - Passed with Distinction, Morality and Ethics, Theology, Philosophy of Religion
Brentwood School, UK
11 GCSE's A-B, 4 A-Levels A-C
SKILLS
ABOUT DAVE CASTELL
Global media and technology leader with a track record across major players including Sky, The Trade Desk, Microsoft, Channel 4, Verizon, Nokia, and The Guardian, as well as strategic projects with Google, YouTube, Samsung, and the BBC.Award-winning digital innovator with senior leadership experience across client, agency, and media owner roles. Proven success in scaling platforms, building global digital and subscription services, and leading high-performing commercial/ sales, technology/product/engineering and creative teams. Specialist in transmedia, branded content, advertising, adtech, product and strategic marketing, sales and technology partnerships.Deep sector expertise spanning entertainment (music, film, gaming), retail/CPG, tech, telecoms, finance, sport, and public sector. Strong focus on the intersection of premium content, streaming, advertising, and technology—especially Connected TV, BVOD/SVOD/AVOD/FAST, identity, retail media, VR/AR, voice, and new horizons across generative AI.Advisor to global tech firms, media owners, and agencies, deep board and trustee experience. Passionate about empathetic leadership, innovation, music, wellbeing, and meaningful collaboration.
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