David Boardman

Senior Product Marketing Manager @GoDaddy

Santa Clara, CA, US

Customer insights – Learning directly from customers to gain understanding of their challenges, aspirations, and needs. Self-motivated research and partnering with the research team. Tested marketing hypotheses in the wild, used “test & learn” tactics and analytics to drive continuous improvements and increase revenue. Product positioning – Crafted differentiated positioning for advanced hosting, ecommerce products and GoDaddy Payments (GoDaddy’s newly launched credit card payment processor). Worked closely with product management, regional advertising, and sales enablement to provide insights on how to win the market. Go to Market input – Partnered with the Go-to-Market teams and provide key input on the customer target and product value proposition to launch new services. Product and UX team collaboration – Joined forces with our product teams as we build out new customer experiences based on input gathered from engaged users. Pricing and Packaging – Developed strategies for developing compelling pricing and plan tiers that make sense to customers and achieved business goals. Market intelligence – Became the specialist for the product and provider alternatives that customers considered, and how GoDaddy could better serve the needs of these customers. Helped drive the cross-functional discussion on competitive offerings and potential response in regards to product packaging, positioning, and pricing. Sales and field marketing enablement – Partnered with sales and field marketing teams in driving the creation of vital collateral, promotions, training, and tools to drive growth.

University of South Wales

Undergraduate Studies, Business Administration, Management and Operations

University of Cumbria

MBA, Master of Business Administration

University of Hertfordshire

Undergraduate Studies, Environmental Science