Dave Andresen

About Dave Andresen

We solve strategic business challenges using creativity and design thinking.(And I always start with ‘we.’)I am a dynamic team leader, analytical thinker, and creative problem-solver. Since I was a child I have been endlessly curious, always learning, always building, always connecting. Today, I am proud to be working on ambitious brand evolution in an explosive product category. In my spare time beyond work and family, I choose to lead culture-changing non-profit initiatives. All along my career journey, I have been commended by executives for catalytic leadership and creative problem-solving that delivers on business objectives.•Strategic Marketing & Brand Communication: 15+ years of experience in developing and managing strategic marketing campaigns for brands including Smartsheet, Microsoft, Xbox, Windows, Microsoft Surface, Starbucks and the Schultz Family Foundation, Habitat for Humanity, the Boys and Girls Club of America, and more. •Team Leadership & Management: 15+ years of team management and leadership experience. Directly managed teams, vendor staff, and vendor agencies. •Sales Expansion: Demonstrated excellence in connecting brand marketing with performance and sales.•Brand Strategy: Employed User Centered Design principles to develop award-winning brands and campaigns for billion-dollar lines of businesses and startups alike.•Multi-channel / omnichannel marketing: Demonstrated excellence in managing scope, schedule, and budget to execute marketing across events, digital and social platforms, experiential, and training platforms.

Experience

1. Senior Creative Director

   Smartsheet

   Jul 2021 — Present

   Holy partnerships: The Seattle Kraken. McLaren Racing. Special Olympics International. We’ve lit up some big ones recently here at Smartsheet, and Yours Truly has been involved in the strategy (like, leading the cross-functional strategic planning sessions that make people say “holy shit, we’re aligned and know what we’re doing”), planning, and execution (think logos on cars and in arenas) across all of ‘em.Brand experience: no, really. I’m simultaneously rewriting our brand guidance documents, while leading vision work to show how brand principles get paid off in product experience. Some of this used to get called “omnichannel,” and now it’s just “customer expectation,” but if you’ve poked around martech systems you know there’s a big gap between vision and operational reality.Team leadership: some really bright and very talented folks report to me. It is a daily, weekly, and monthly goal of mine to remove obstacles from their path. We’re “drinking our own champagne” and building better processes within the platform we market, while doing the change management required for a company at our stage of growth.

Education

• Whitman College

  Bachelor's degree, Fine and Studio Arts

• University of Washington

  Certificate, Interactive Design & Development

• Miami Ad School

  Creative Director Cohort

• School of the Art Institute of Chicago

  Painting

Skills

• Digital Marketing
• Human Centered Design
• Creative Concept Design
• Brand Management
• User Experience
• Marketing Strategy
• Budgeting
• User Interface Design
• Product Design
• Strategy
• Brand Development
• Management
• Indesign
• Photoshop
• Adobe Creative Suite
• Creative Arts
• Web Design
• Dreamweaver
• Illustrator
• Project Management
• Mac
• Shopper Marketing
• Team Leadership
• Cross-Functional Partnerships
• Coaching
• Graphic Design
• Branding & Identity
• Retail Category Management
• Social Media
• Retail
• Marketing
• Cross Channel Marketing
• Public Speaking
• Mentoring
• Leadership
• Go-to-Market Strategy
• Advertising
• Leadership Development
• Creative Direction
• Online Advertising