Dave Yates
Global Director Field Experience & Ai Solutions @GSK
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WORK HISTORY
Global Director Field Experience & Ai Solutions @GSK
Responsible for innovating the field experience, embedding AI/ML capabilities in and around the foundational Veeva platform. Accountable for defining and delivering the future ways of working for field teams - informing them where to focus, what insights matter most, and which actions drive impact. My team ensures that data and intelligence are at the center of our customer interactions and commercial decision making across our portfolio.
EDUCATION
University of Wales, Cardiff
Bachelor’s Degree, Sport & Exercise Science BSc
The University of Western Australia
Bachelor’s Degree, Sport & Excercise Science (exchange)
SKILLS
ABOUT DAVE YATES
Presented the ‘Veeva Hero Award’ which ‘celebrates forward-thinking people who have pushed boundaries and led substantial changes that are exceptional across the industry’.Recognised with GSKs Innovation Performance & Trust Award for delivering a ‘game-changing contribution to business performance’Responsible for innovating the field experience, embedding AI/ML capabilities in and around the foundational Veeva platform. Accountable for defining and delivering the future ways of working for field teams - informing them where to focus, what insights matter most, and which actions drive impact. My team ensures that data and intelligence are at the centre of our customer interactions and commercial decision making across our portfolio.Product Management:Storytelling | Product Discovery | Problem Solving | UX/UI Design | Product Roadmaps | AI Implementation | Backlog Prioritisation | Product Market Fit | User Journey Mapping | AHA / JIRA platforms | Strategic Vision | Influencing People | Vendor Management | GxP Compliance | Change Management | AGILE | Salesforce/Veeva | Mural/Miro | Continuous Improvement | Outcome Metrics | Sales Customer Experience (CX):Digital Transformation | Customer Relationship Management (CRM)| Customer Personas | Customer Satisfaction (CSAT)| Net promoter score (NPS)| Voice of the Customer (VoC)| Personalisation | Marketing Automation | Actionable insights | Omnichannel MarketingBroader Experience:Global & LOC | Commercial & Tech | Multidisciplinary Virtual teams | Cultural Diversity | OKRs | Team Building | Coaching | Talent Engagement & Retention | Mentorship | Market Access & Sales | Health Economics & Outcomes
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