Dave Rasul

Head of Digital Marketing & Media @Phantom Fireworks

Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, re-targeting and marketing automation.*Increased consumer demand across all digital channels – including the website, mobile, email, and social media and increased the number of engaged prospects through the innovative and effective use of product display, data analysis, and KPIs *Responsible for the design and implementation of a comprehensive digital marketing strategy for the company that drives revenue growth through driving customer awareness, increasing engagement, and delivering a best-in-class experience through digital marketing and social media.*Overseen the development of a new fully functional ecommerce website for the company which grew traffic by 65%. Leveraged Drupal CMS to improve website management capabilities.*Collaborate with internal departments to execute national advertising campaigns and implement new marketing programs and systems to increase productivity and results *Implemented Salesforce Service Cloud, Marketing Cloud, and Social Studio in conjunction with website launch, enabling teams to leverage better technology across the customer journey.* Manage regular senior level collaborative meetings between vendor and business, performed cost management and negotiations to provide the best cost effective relationship for business.*Implemented and oversee the integration of Document managing system for the whole company to reduce the amount of paper used.