Dave Paich
Senior Vice President, Head of Content at AllianceBernstein
- Role
- Global Head of Content at AllianceBernstein
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Dave Paich
Experienced content leader with 25 years of experience in financial services, including retail, institutional, subadvisory and DC. Passionate, hands-on advocate for clear, concise and powerful content and messaging, whether it’s product-related, value add or thought leadership.
Experience
Global Head of Content
Jun 2003 — Present · New York, NY, US
Lead content and thought-leadership strategy, engaging diverse audiences with a global lineup of investment services and value-add programs. Collaborate with leaders in channel marketing, business development and investments to support strategic priorities in retail, institutional and corporate channels.Design programs to create and distribute content across formats and media channels—owned, earned and paid. Lead strategy for Context blog, delivering 250 stories per year. Refine content for paid-media programs in order to increase reach and engagement.Define brand-aligned editorial voice. Authored and maintain Investing in Communication, an extensive training and reference guide promoting an engaging tone, effective messaging principles and a focus on visual impact.Manage global team including full-time and consultant producers with diverse skills. Assign projects, create and maintain central content calendar, edit and revise copy, lead professional development and foster a creative, collaborative environment.Serve as Content representative on multiple marketing task forces determining strategy for initiatives including firm rebrands, thought-leadership and blog UX redesigns and advertising campaigns.Joined firm as writer for US Retail channel in 2003. Steadily assumed greater responsibility, taking on current role as Global Head of Content in 2011.FINRA Series 7 and 63 Licenses
Education
NYU Stern School of Business
Master of Business Administration (M.B.A.), Finance & Marketing
1995 — 2000
Rutgers University
Bachelor of Science (B.S.), Finance, General
1988 — 1992
Skills
- Management
- Resource Management
- Strategic Communications
- Content Writing
- Investment Communications
- Editing
- Personnel Supervision
- Asset Management
- Social Media
- Content Strategy
- Marketing
- Investments
- Mutual Funds
- Creative Writer
- Financial Services
- Marketing Communications
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