Dave Dess

About Dave Dess

Proven marketing executive and consultant with over 25 years of achieving business…

Experience

1. Executive Director

   Mca

   Apr 2020 — Present · Westport, CA

   MCAworks is a team of senior marketing and strategy professionals who are passionately dedicated to helping clients identify opportunities that accelerate growth. For over 25 years MCAworks has built brands and sustainable business strategies for a broad range of clients dealing with diverse business challenges. Our approach builds on three pillars for success: 1. Marketing Focused. All our efforts are designed to generate demand for client’s product and services. We are a team of professional marketers.2. Senior-Level Experience Guaranteed. Each of our Executive Directors has over 15 years of successful real-world marketing and sales experience. All lead consultants have hands-on experience working for Fortune 500 global businesses, mid-size enterprises, early life and start-ups, and turnaround businesses. We are not lifetime consultants.3. Pragmatic Solutions. Every final report includes specific “what to do now” recommendations based on in-market experience with practical realties of motivating teams and personnel, marshalling resources, executing new strategies and measuring success. MCAworks “speaks the language” of strategic marketing that applies experience-based judgement in informing sensible solutions. Our understanding of industry trends, fact-based decision-making, consumer dynamics, and customer imperatives help us exceed expectations and deliver results. At MCAworks the focus is on unlocking the potential of our client’s business.

Education

• University of Washington

  MBA, Marketing & Statistics

• University of Washington

  BS, Psychology

• Western Washington University

  MS, Psychology

Skills

• Customer Insight
• Analytics
• Public Relations
• Internal Communications
• Sales
• Product Marketing
• Research
• Brand Awareness
• Social Media Marketing
• Mobile Marketing
• New Business Development
• Retail
• Direct Marketing
• Marketing
• Email Marketing
• P&L Optimization
• Customer Retention
• Consumer Electronics
• Brand Management
• Competitive Analysis
• Marketing Strategy
• Selling
• Start-Ups
• Creative Direction
• Crisis Management
• Market Research
• Direct Mail
• Integrated Marketing
• Sales Process
• Leadership
• Market Planning
• Strategic Planning
• Consumer Products
• Brand Development
• Segmentation
• Marketing Management
• Social Media
• Marketing Communications
• Strategy
• Corporate Communications