Dave Cooper

About Dave Cooper

I am an experienced Marketing Executive with a passion for driving business growth through strategic planning and effective advertising campaigns. With over 20 years of experience in Streaming TV, Broadcast TV, Radio, and Digital Advertising, I bring a deep understanding how to create and implement effective marketing campaigns. I use research and data to maximize ROI and deliver exceptional results.Enough about me, let’s talk about you. Call my cell 31••••••65 or email me d••••••@WRAL.com.Why wait? If you are ready for positive change in your business, let’s get started! I have a long track record of success in Advertising, Marketing, Television Advertising, Radio Advertising, Digital Advertising, Advertising Sales, Community Engagement, Sports Sponsorship, Event Marketing and Social Media Marketing. I’m always thinking about my clients and ways I can help them grow. When I watch TV, I pay more attention to the commercials than the program. I know, it’s weird, it drives my daughter crazy. It’s a good thing you don’t have to live with me. If you want someone who is passionate about creating great advertising that drives results, then call me.

Experience

1. Senior Account Executive

   Capitol Broadcasting Company

   Aug 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

   WRAL-TV (NBC)/ WRAZ-TV (Fox 50)/ WRAL.COM and all third-party digital solutions.Expertise in developing powerful Brand identity and strategic multi-media marketing solutions to help local businesses grow.2024 Salesperson of the year - Second time in two years with CBCExceeded all assigned budgets; Total TV, New TV business, and Digital revenue.*Grew total revenue by over $1.7 Million dollars vs 2023!2023 Salesperson of the Year - First full year with CBCExceeded all assigned budgets; Total TV, New TV business, and Digital revenue.* Over $1.0 million in new self-generated local direct business sold in first 12 months with CBC.

Education

• University of Missouri-Columbia

  Bachelor of Science (B.S.), Journalism Degree - Advertising

  1986 — 1991

Skills

• Account Management
• Marketing
• Public Relations
• Sales Management
• Digital Marketing
• Online Marketing
• Customer Service
• Integrated Marketing
• Advertising
• Digital Media
• Online Advertising
• Event Planning
• Radio
• Mobile Marketing
• Sales
• Public Speaking
• Marketing Communications
• Sponsorship
• Marketing Strategy
• Social Media
• Media Buying
• Strategic Planning
• Media Planning
• Radio Advertising
• Social Media Marketing
• Broadcast
• Lead Generation
• Radio Promotions
• New Business Development
• Advertising Sales
• Email Marketing