Dave Alexander
Senior Paid Media Strategist @Impression
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WORK HISTORY
Senior Paid Media Strategist @Impression
Nottingham, GB
Accounts - Management of Tier 1+ accounts, including eComm and Lead Gen, combined annual ad spend of ~£42m. Verticals include; Retail, Fashion, Food & Drink, Insurance, SaaS, Industrial, Automotive and Jewellery. This includes weekly performance client meeting, development and experiment roadmapping, Quarterly Business Review\'s, task and team management.Team - direct line management of 3 individuals, at different levels, with quarterly performance reviews and bi-weekly 1-2-1s, as well as regular mental health check-in\'s.Additional- Co-owner of Google x Agency relationship- Google Digital Champions Programme 2023,(ranked 5th in the UK / 68th in the World)- Writing blog posts and case studies for the Impression website
EDUCATION
University of Northampton
Bachelor of Science (BSc) HONS, Sports Performance and Coaching
Loughborough University
Foundation degree, Sports Coaching
ABOUT DAVE ALEXANDER
Experienced Digital Marketing professional, specialising in Google Advertising and Account & Project Management. I also have experience in managing Website builds, Social Media and Email Campaigns. Previously a Sports Marketing and Development professional with a demonstrated history of working in the sports industry, specialising in Basketball. Skilled in Social Media, Marketing, Communication, Coaching and Sports Development. Strong community project professional with a Bachelor of Science (BSc) HONS in Sports Performance and Coaching from The University of Northampton.
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