Sam Russo

About Sam Russo

I’ve spent my career at the intersection of automotive, data, and digital transformation. I help brands modernize how they sell, scale, and serve their customers. Over 20 years in the industry, I’ve led cross-functional teams, been part of building ecosystems, and developingwaq growth strategies for manufacturers, distributors, and retailers who wanted more than just transformation — they wanted traction. But I’m also a lifelong automotive enthusiast and shop owner who knows that passion drives this industry just as much as performance does. Competing in the 2025 Rebelle Rally reminded me that grit, adaptability, and teamwork fuel every successful journey — whether it’s across the desert or through a digital roadmap. I’m now channeling that same energy into helping performance and aftermarket brands grow with intention — blending brand strategy, digital innovation, and community connection. I’m driven by the idea that technology should amplify the human side of this industry, not replace it. I lead with curiosity, conviction, and collaboration.

Experience

1. Consultant

   Speed Foundry

   Jan 2022 — Present · Roswell, GA, US

Education

• Kennesaw State University

  Bachelor of Fine Arts

• Kennesaw State University

  Master of Science - MS