Maamar Izemrane

Seo Project Manager @Accor

Issy-les-Moulineaux, FR

Managing Strategic SEO Partnerships - Lead the group’s strategic partnership projects in collaboration with key internal stakeholders- Improve local search visibility, increase organic traffic, and drive higher conversions and revenue- Ensure the implementation of best-in-class solutions to maintain a competitive advantage- Defining and Coordinating Scalable SEO Solutions for Business Units (BUs)- Develop and deploy scalable SEO strategies to ensure the effective implementation of best practices- Provide structured support and guidance across the organization- SEO Performance Optimization & Data-Driven Strategy - Maintain high-quality data to support informed decision-making- Continuously improve SEO performance and ensure data accuracy- Innovation & Adaptation to New SEO Standards - Support SEO innovation and coordinate the implementation of new strategies with DBF and BUs- Optimize online presence by integrating the latest advancements in website optimization- Leading the \"Future of Search\" Project - Work on content indexing and visibility within AI-driven search engines and LLMs (ChatGPT, Perplexity, etc.)- Develop and test strategies to adapt to new crawling and indexing models- Conduct ongoing research and experimentation to anticipate the evolution of search. This role combines strategic vision and technical SEO expertise, with a strong focus on scalability, data, and adapting to the changing search landscape.

Université Paris-Est Créteil

Licence, Commerce et affaires internationales

Université Paris-Est Créteil

Master's Degree, International Marketing

Lycée Gérard de Nerval

BTS, Commerce international